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ETERNA SA

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ETERNA SA, at the heart of the Swiss watch industry, has undergone a remarkable transformation under visionary design chief Christian Gafner. His monumental task? To redefine Eterna's heritage through product design, brand values and adherence to tradition.

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Gafner approached this challenge with passion and a unique technical perspective. His goal was to design a collection that honoured Eterna's heritage while redefining the boundaries of watchmaking innovation. The result: the Eterna Vaughan Big Date, Madison 8 Days, Soleure, Adelphi Automatic, Soleure Moonphase Chronograph and the iconic Kontiki line.

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Gafner's journey began with meticulous design work that fused technical expertise with minimalist 2D/3D design. Prototyping brought these designs to life and allowed the entire Eterna collection to be fine-tuned and perfected.

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Through Design Transfer, Gafner's vision became a reality in every timepiece, complemented by innovative stand concepts and sustainable packaging. His standards provided the framework for Eterna's design language.

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The highlight was Baselworld, where the new Eterna collection amazed the public. Gafner's dedication and pursuit of excellence had not only redesigned a collection, but revitalised Eterna, combining tradition and innovation.