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ilmia® Original since 1819 from Stadtilm, Germany.

Task. Rejuvenation of the brand and products. Entire production processes, Marketing strategy, a relaunch of the brand, a definition of design characteristics, development of male and female lines, model development using eco-leather for Japan, natural packaging.

 

Solution. Creation, distribution and sale of the ilmia-sneakers. Creation of an export range in Europe, Japan and USA. Marketing and communication, PR, Development (separate Men / Women lines for Japan) and introduction of sustainable eco-leather uppers.

Position. Founder & CEO of ilmia AG

Copying and/or abuse of the brand will be prosecuted. All rights reserved 2002. 

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  • Christian Gafner Swiss Designer

© Copyright 2018 Christian Gafner. All rights reserved / Design by Sarah Weya

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