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ilmia sneaker from Stadtilm, Germany.

TASK. Trademark registration and extension of classes. Product development and design of ilmia® models. Planning of production processes, marketing strategy and relaunch of the brand. Definition of the Unique Selling Proposition. Model development for AMG Tokyo Setagaya, Japan, natural packaging ilmia-unibody-box®, Marketing and communication, PR, sales coordination.

Solution. Brand and design, creation, distribution and sale of ilmia-sneaker. Creation of an export range in Europe, Japan and USA. Development of a separate Men/Women-lines (ilmia Europa) and introduction of sustainable eco-leather uppers.

POSITION. Founder, CEO ilmia GmbH and ilmia AG

Copying and/or abuse of the brand will be prosecuted. All rights reserved 2002.