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A CULT KEEPS TICKING

 
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WE CONTINUE WITH THIS SWISS IDEA

Exactly 15 years after the launch of the watch Ludwig Oechslin’s brilliant idea will continue in a next revised version.

CASE AND STRAP

Titanium grade 5 and natural rubber.

GOBSMACKED ON

THE SIMPICITY

The annual calendar function developed by Ludwig Oechslin is composed of just nine pieces. Most annual calendar watches have at least six times as many pieces.

DESIGN IS BORN FROM DETAIL

down to the smallest detail

DESIGN IS BORN FROM DETAIL

Products are more than mere objects. The best, most memorable products are almost always recognizable by their design. These products do more than simply function, they communicate with you on a visceral, even emotional level – typically within 1 to 2 seconds. The watch is more than a watch, it is living, ticking collaboration between its creators and the wearer.

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THE AMBASSADRESS

 By purchasing the watch you will get the “Possibly most minimalist chronograph annualcalendar sports-watch” (Tim Mosso, WatchBox Reviews).

BEHIND THE WATCH

There is always a team behind such a great idea. Since its launch in 2005 we are still in love with the fusion between mechanical watchmaking and Industrial design.

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THE AMBASSADRESS

 By purchasing the watch you will get the “Possibly most minimalist chronograph annualcalendar sports-watch” (Tim Mosso, WatchBox Reviews).

 
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"Einfach, aber besser".

NZZ am Sonntag

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THE SPONSORING

The Museum für Gestaltung Zürich, the leading Swiss museum of design and visual communication, welcomes you at two sites in Zurich – at Ausstellungsstrasse and at the Toni-Areal.

After 15 years of project-sponsoring the Musée international d'horlogerie in La Chaux-de-Fonds the watch now will support the Museum of Design in Zurich on his behalf as the leading Swiss museum for design and visual communication. Further the watch will also support the Watchmaking school in the ZeitZentrum Grenchen in the Canton of Solothzrn, Switzerland. After 15 years of project-sponsoring the Musée international d'horlogerie in La Chaux-de-Fonds the watch now will support the Museum of Design in Zurich on his behalf as the leading Swiss museum for design and visual communication. Further the watch will also support the Watchmaking school in the ZeitZentrum Grenchen in the Canton of Solothzrn, Switzerland.

After 15 years of project-sponsoring the Musée international d'horlogerie in La Chaux-de-Fonds the watch now will support the Museum of Design in Zurich on his behalf as the leading Swiss museum for design and visual communication. Further the watch will also support the Watchmaking school in the ZeitZentrum Grenchen in the Canton of Solothzrn, Switzerland. After 15 years of project-sponsoring the Musée international d'horlogerie in La Chaux-de-Fonds the watch now will support the Museum of Design in Zurich on his behalf as the leading Swiss museum for design and visual communication. Further the watch will also support the Watchmaking school in the ZeitZentrum Grenchen in the Canton of Solothzrn, Switzerland.

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