Task. In the form of a standalone product it is emblematic of the Musée international d’horlogerie MIH by establishing a link between the art of watchmaking and design. Brief from Ludwig Oechslin: „A watch that gives me the information I want at a glance.“ – Design the MIH watch for the Musée international d’horlogerie in La Chaux-de-Fonds.
Solution. AM/PM / Day / Month / Date, 30 minute measurement on the back, pusher function, compact buckle, design pared down to its essential elements. Packaged in the NZZ newspaper of the day.
Outcome. Launched at the MIH in La Chaux-de-Fonds.
Position. Industrial Design / Brand Management
Best description of the MIH watch. (Film)