THE MIH WATCH. Available at Embassy Jewel AG in Lucerne.
Task. Pure, functional design. In the form of a standalone product it is emblematic of the Musée international d’horlogerie MIH by establishing a link between the art of watchmaking and design. Brief from Ludwig Oechslin: „A watch that gives me the information I want at a glance.“
Solution. AM/PM function, day, month, date, minute measurement on the back, pusher function, compact buckle, design pared down to its essential elements. Packaged in the NZZ newspaper of the day, MIH-booklet, Online campaign.
Outcome. Launched at the MIH in La Chaux-de-Fonds. All the Press.
Position. Industrial Designer
Best description of the MIH watch. (Film)