The MIH watch.
Task. In the form of a standalone product it is emblematic of the Musée international d’horlogerie MIH by establishing a link between the art of watchmaking and design. Brief from Ludwig Oechslin: „A watch that gives me the information I want at a glance.“ – Design the original MIH watch for the Musée international d’horlogerie in La Chaux-de-Fonds.
Solution. AM/PM / Day / Month / Date, 30 minute measurement on the back, pusher function, compact buckle, design pared down to its essential elements. Packaged in the NZZ newspaper of the day.
Outcome. Launched at the MIH in La Chaux-de-Fonds.
Position. Senior Heard of Industrial Design
Best description of the MIH watch. (Film)